Donor Engagement Marketing Strategy

The Importance of Donor Pathways

Before developing sophisticated (and potentially expensive) outreach strategies, an analysis of the characteristics of the donors by donation-level can produce a surprisingly clear strategy for growth. Developing substantial growth opportunities starts with a detailed understanding of your donor databases. Here’s how to do it: Separate your major donors from the mix – they’ll be handled […]

Donor Engagement Segmenting Databases

How to Engage More Donors

  A near-universal challenge is ‘how to engage more donors’. Implicit in the ‘engagement’ challenge is that the more that donors are engaged, the more they’ll give. For discussion, let’s look at a not-for-profit organization with a prospect database consisting of members, former donors, suppliers, friends, qualified prospects, major donors, and major donor prospects. Let’s […]