Capital campaigns often begin quietly, with private conversations with high value prospects, and a focus on executing an effective major donor campaign.
After key metrics are achieved in this stealth mode, an announcement or two is generally made, and the campaign adds a second track to its major donor development: public engagement.
This second track runs in parallel with the major donor campaign, as the campaign is managed toward its target.
The process evolves similar to this outline (over-write with your data):
If you’re planning a capital campaign – or are partway through – Givepath can help you accelerate your outcomes, by:
- Identifying prospects
- Engaging prospects during the public phase of your campaign, via:
- auctions
- crowdfunding
- planned giving
- one-time giving
- events
- securities donations
- and retail partnerships
Let’s talk: