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Fundraising Strategy Marketing Strategy

Using NPV to Prioritize Multiple Fundraising Opportunities

There comes a time when every fundraiser, board member, executive director, or fundraising committee member asks the question: ‘what do we pursue first?’ While the answer isn’t always black and white, the evaluation process is effective, in that it forces an evaluation of NPV (net present value) of each of the options under consideration. One […]

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Fundraising Strategy Marketing Strategy

Ideal Donor Modeling to Maximize Fundraising Impact

Every campaign needs focus. The better the focus, generally, the better the results. Use this worksheet to hone your definition of who your ideal donor is/could be for your next campaign: If you’re ready for a digital fundraising campaign that stands out – and makes a measurable difference in the market, Givepath is ready to […]

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Fundraising Strategy Marketing Strategy

Planning a Digital Campaign

Planning a campaign starts with a solid understanding of the financial requirements to be met. While the financial planning aspect is relatively straightforward, the objective of it is to find a manageable level around which the campaign can be built: This framework can be helpful (over-ride with your own numbers): If you’re ready for a […]

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Fundraising Strategy Marketing Strategy

6 Questions for Not-for-Profits to Ask, to Help their Fundraising Campaigns Stand Out

One of the trickiest parts about planning a fundraising appeal is getting the messaging right. The stakes are high: get it right and you win, get it wrong and you lose. The standard appeal to corporate or institutional funders (or grant-makers) is to present your organization, summarize your funding needs, summarize your community impact, present […]

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Fundraising Strategy Marketing Strategy

8 Criteria for a Successful Local Retail Fundraising Strategy

The motivations of not-for-profits intersect with retailers at fundraising. Understanding this can be a leverage point for both of them. For retailers, building relationships with not-for-profits brings important benefits: PR-glow: the ‘good guy’ effect Incremental audiences, marketing efficiency, and potentially, revenue Expenses which can be written-off against income, to reduce taxes payable. For not-for-profits, building […]

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Donor Engagement Fundraising Strategy Marketing Strategy

Crowdfunding Campaigns Without the Crowd?

We know that many not-for-profits are attracted to crowdfunding. Let’s start with some context: We are big believers in crowdfunding as a weapon in the arsenal of a well-crafted digital fundraising campaign – so much so that we offer the service ourselves, to our clients. The Alberta Government gave a hefty push to smaller not-for-profits […]

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Fundraising Strategy Marketing Strategy

4 Reasons to Launch a Securities-Donation Campaign

  Sometimes overlooked in the menu of fundraising options is the donation of equities (stocks). Just sample a half-dozen sites of not-for-profits, and you’ll see request-for-donation buttons pretty-much everywhere, but rarely will you find a securities-donation option. And that’s a shame…here’s why: The average value of one share is $64. Good reasons to launch a […]

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Fundraising Strategy Marketing Strategy

Strategic Use of Auctions to Raise Funds

  Auctions can be a useful, and fun way to engage donors and potential donors. Either augmenting aspects of existing events (think silent auctions that accompany galas and golf tournaments), used to keep current users, staff, and members engaged, or they can be used to attract whole new donors into the pipeline. It all depends […]

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Fundraising Strategy Marketing Strategy

Avoiding Marketing Mistakes

  As marketers, we’re hardwired to dissect business models and promotional campaigns to discover new methods of achieving more for our clients. So when we see splashy new campaigns being announced, we’re immediately drawn to learn more. The reverse holds true when we come across campaigns that just fall flat.  The natural question arises: why? […]

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Donor Engagement Marketing Strategy Segmenting Databases

Influencing Donor and Prospect Engagement

  While there can be numerous variables to donor/prospect engagement, they ultimately boil-down to the prospect’s ability to give x their desire to give. That’s it. Since we can’t influence the amount of money people have, we can influence their desire to give.  A good example of influencing desire to give is outlined in A […]