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Fundraising Strategy Marketing Strategy

Planning a Fundraising Promotion

Here’s a tool that we use to help plan promotions for our clients. We use this to get a grip on the market as a whole, to begin to pinpoint opportunities that may be unexplored. While it’s not the only tool we use, it’s a useful starting point – see if it works for you! […]

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Fundraising Strategy Marketing Strategy

Planning and Implementing a Comprehensive Digital Fundraising Campaign

The first step in planning a digital fundraising campaign is of course getting a grip on the financial objectives. The second step is understanding and assessing the multitude of options available to you. Third is assessing the do-ability of the various options for the resources and membership composition and biases of your Agency. The worksheet […]

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Marketing Strategy

The Irony of Small Not-for-Profits

Is your mission statement forcing you to bite-off too much? It’s a common situation that evolves over time, as the mission is adjusted to meet the times and the requirements of the major funders of the day. The challenge is that the broader the mission statement, the greater the service mandate of the organization, and […]

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Fundraising Strategy Marketing Strategy

Powering Capital Campaigns

Capital campaigns often begin quietly, with private conversations with high value prospects, and a focus on executing an effective major donor campaign. After key metrics are achieved in this stealth mode, an announcement or two is generally made, and the campaign adds a second track to its major donor development: public engagement. This second track […]

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Donor Engagement Marketing Strategy

The Importance of Donor Pathways

Before developing sophisticated (and potentially expensive) outreach strategies, an analysis of the characteristics of the donors by donation-level can produce a surprisingly clear strategy for growth. Developing substantial growth opportunities starts with a detailed understanding of your donor databases. Here’s how to do it: Separate your major donors from the mix – they’ll be handled […]

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Fundraising Strategy Marketing Strategy Our Thinking

What’s Better: Higher Donation Value or Higher Donor Retention?

As long as you’re planning your digital campaign, you really should spend some time thinking about the critical issue of average donor lifetime value. Intuitively, we know that the higher the average donor lifetime value the better, but is this always the case? Use this scenario planner to determine the objectives of your campaign: long […]

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Fundraising Strategy Marketing Strategy

Using NPV to Prioritize Multiple Fundraising Opportunities

There comes a time when every fundraiser, board member, executive director, or fundraising committee member asks the question: ‘what do we pursue first?’ While the answer isn’t always black and white, the evaluation process is effective, in that it forces an evaluation of NPV (net present value) of each of the options under consideration. One […]

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Fundraising Strategy Marketing Strategy

Ideal Donor Modeling to Maximize Fundraising Impact

Every campaign needs focus. The better the focus, generally, the better the results. Use this worksheet to hone your definition of who your ideal donor is/could be for your next campaign: If you’re ready for a digital fundraising campaign that stands out – and makes a measurable difference in the market, Givepath is ready to […]

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Fundraising Strategy Marketing Strategy

Planning a Digital Campaign

Planning a campaign starts with a solid understanding of the financial requirements to be met. While the financial planning aspect is relatively straightforward, the objective of it is to find a manageable level around which the campaign can be built: This framework can be helpful (over-ride with your own numbers): If you’re ready for a […]

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Fundraising Strategy Marketing Strategy

6 Questions for Not-for-Profits to Ask, to Help their Fundraising Campaigns Stand Out

One of the trickiest parts about planning a fundraising appeal is getting the messaging right. The stakes are high: get it right and you win, get it wrong and you lose. The standard appeal to corporate or institutional funders (or grant-makers) is to present your organization, summarize your funding needs, summarize your community impact, present […]