Donor Modeling & Sourcing

Every campaign starts with an idea of who the likeliest donors are, and aims resources toward their cultivation.  The outcome is a laser-targeted campaign that reaches likeliest/highest-value donor prospects in the digital, employment, or residential domains that’ll give your campaign the greatest leverage.

Givepath provides our partners with the market intel that speeds them along the campaign planning process by identifying likeliest donors in their communities, in targetable terms.  Specifically, we identify prospects based on lifestyle indicators, alignment-with-cause indicators, and ability-to-donate indicators.

These ideal donor prospects can be both individual donors or corporate donors.

If you’re planning a campaign, we can help you accelerate its results: